Pricing graphic design work
A designer sells more than screen time. Pricing should include briefing, exploration, presentation, licences, production files and revisions.
Each example highlights overlooked costs, an appropriate pricing model and calculators for checking profitability.
A designer sells more than screen time. Pricing should include briefing, exploration, presentation, licences, production files and revisions.
Software pricing should separate implementation, discovery, testing, deployment and technical uncertainty. A low hourly rate does not protect against unclear scope.
A photo session includes preparation, travel, shooting, selection, editing, delivery and equipment wear. Session time is only part of the cost.
Translation may be priced per word, page or hour, but each method must fund source review, terminology, proofreading and communication.
Copywriting includes research, concept work, drafting, editing, optimisation and revisions. Per-word pricing often misses the most valuable work.
Marketing services combine strategy, production, tools, reporting and availability. A retainer needs a clear allowance and scope.
Repair work includes diagnosis, labor, parts, travel, setup and the risk of a return visit. A minimum charge protects short jobs.
Renovation scope and substrate condition can change cost. Separate labor, materials, logistics, protection and unforeseen work.
Consultants sell expertise, preparation and decision impact, not only meeting time. Include pre-call analysis and follow-up.
Virtual assistance combines many small tasks, communication and readiness. A retainer must protect reserved time and task limits.
Example values are not market price lists. Reuse the cost structure, then enter your own time, costs and risk. Pricing should reflect your circumstances, scope and client value.