Practical scenarios

How to price services across industries

Each example highlights overlooked costs, an appropriate pricing model and calculators for checking profitability.

Industry

Pricing graphic design work

A designer sells more than screen time. Pricing should include briefing, exploration, presentation, licences, production files and revisions.

Industry

Pricing development work

Software pricing should separate implementation, discovery, testing, deployment and technical uncertainty. A low hourly rate does not protect against unclear scope.

Industry

Pricing photography services

A photo session includes preparation, travel, shooting, selection, editing, delivery and equipment wear. Session time is only part of the cost.

Industry

Pricing translation work

Translation may be priced per word, page or hour, but each method must fund source review, terminology, proofreading and communication.

Industry

Pricing copywriting

Copywriting includes research, concept work, drafting, editing, optimisation and revisions. Per-word pricing often misses the most valuable work.

Industry

Pricing marketing services

Marketing services combine strategy, production, tools, reporting and availability. A retainer needs a clear allowance and scope.

Industry

Pricing repair services

Repair work includes diagnosis, labor, parts, travel, setup and the risk of a return visit. A minimum charge protects short jobs.

Industry

Pricing renovation services

Renovation scope and substrate condition can change cost. Separate labor, materials, logistics, protection and unforeseen work.

Industry

Pricing consulting

Consultants sell expertise, preparation and decision impact, not only meeting time. Include pre-call analysis and follow-up.

Industry

Pricing virtual assistance

Virtual assistance combines many small tasks, communication and readiness. A retainer must protect reserved time and task limits.

How should industry presets be used?

Example values are not market price lists. Reuse the cost structure, then enter your own time, costs and risk. Pricing should reflect your circumstances, scope and client value.